From what started as
a simple sketch to the logo that majestically sits on our uniform, the process
of designing the logo entailed many technical and creative difficulties. This simple
sketch paved a pathway leading to the professional-looking finished product
which easily rivals the expertise and ability of a design team. The development
of the logo involved the wide scale interaction and collaboration of many of the
youth members as ideas bounced off one another. In addition, many of the youth
had the opportunity to experience using technical and professional software
programmes such as Photoshop as they attempted to put their creative stamp on
their own interpretations of how the logo should look.
The logo is more than just a pretty, colourful visual aid
but stands as a representation for the OSBM Youth Wing and its core beliefs.
The peacock is Murugan's celestial vehicle and the fact he sits on it shows he
has conquered pride and ego. However, the peacock feather also symbolises
pride, vanity and ego and so by lighting the feather into flames, the youth are
annihilating the ego. As fire, which is capable of both destruction and
purification and here results in the sparks of divine knowledge, which is jnana (wisdom).
